After making some changes to our original idea we were able to come up with a stronger idea. We brainstormed a new name - OM CITY - for our start up company and developed our Minimal Viable Product.
The MVP is now our new website which we have created. We have designed a responsive landing page where we can collect emails from potential users who are interested in our idea. We implemented a mock up to give our viewers a preview of our site. We have created a Facebook page as well which is also shared as a link on our website. These features will give us feedback if people are interested in our product.
Check out: www.omcity.net
2014/04/30
2014/04/22
MINIMAL VIABLE PRODUCT
Right now we are working on our Minimal Viable Product.... This following video helped us a lot to remember again what the MVP is all about and what we should focus on.
It's a talk from Eric Ries under the topic #leanstartup.
It's a talk from Eric Ries under the topic #leanstartup.
NEW UPDATE- NEW FOCUS + QUESTIONS AND RESULTS FROM OUR SURVEY
To be more precise about our market size we did another research on Yoga, Dance and Kitesurfing on Facebook. We found that there is a huge potential for Yoga based on the likes for a lot of Yoga places we found. Because of that we made the decision to only focus on Yoga for our web service.
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YOGA
more than 100 places on facebook for “Yoga & Pilates Studios”
Ashtanga Yoga Tel Aviv - 1.634 likes
Iyengar Yoga Center - Tel Aviv - 1.145 likes
Yoga Store - 9.011 likes
Prana Yoga - 11.383 likes
Bikram Yoga Israel - 3.772 likes
EllaYoga - 5.830 likes
yoga.co.il (on fb) - 2.625 likes
//
In order to get some feedback we decided create a survey to send out. All people that took part in the survey are practicing Yoga. We resulted in getting a lot of feedback (41 people).
Here were the percentages that we got from the survey.
Questions from the survey:
Have you ever been in a position where you wanted to look for more information of different places to practice yoga?
The answers showed us that almost everybody was at least once looking for information which would create a need for our web service.
When you were looking for information to do yoga where did you find most of the information?
Most people were trying to find information over google search. That's good, because then they would find our website that helps them.
If you accessed the internet to find information about where to practice yoga, where did you find most of the information?
Not many but at least some people had difficulties in finding information. The survey was not limited to Tel Aviv, that means that the result of this question doesn't have a big weight.
If you accessed the internet for information what did you find difficult about the search?
The most answers addressed that the information was not organised and difficult to navigate and that they would have liked to see more interaction, such as comments and ratings from others.
Would you be interested in having a pass where you could use at different yoga studios? (i.e- a pass that you could use for different yoga classes)
These answers showed us that there is a big potential and interest for the YOGA PASS.
Is a healthy lifestyle important to you?
This showed us that there is a potential to also include the whole healthy lifestyle of Yoga people in our web service.
*We were happy to have had many responses. This will help us in figuring out our basis to progress further. We are now working on our website.
We will also be making alterations to our start up company, taking these results into consideration.
//
YOGA
more than 100 places on facebook for “Yoga & Pilates Studios”
Ashtanga Yoga Tel Aviv - 1.634 likes
Iyengar Yoga Center - Tel Aviv - 1.145 likes
Yoga Store - 9.011 likes
Prana Yoga - 11.383 likes
Bikram Yoga Israel - 3.772 likes
EllaYoga - 5.830 likes
yoga.co.il (on fb) - 2.625 likes
//
In order to get some feedback we decided create a survey to send out. All people that took part in the survey are practicing Yoga. We resulted in getting a lot of feedback (41 people).
Here were the percentages that we got from the survey.
Questions from the survey:
Have you ever been in a position where you wanted to look for more information of different places to practice yoga?
The answers showed us that almost everybody was at least once looking for information which would create a need for our web service.
When you were looking for information to do yoga where did you find most of the information?
Most people were trying to find information over google search. That's good, because then they would find our website that helps them.
If you accessed the internet to find information about where to practice yoga, where did you find most of the information?
Not many but at least some people had difficulties in finding information. The survey was not limited to Tel Aviv, that means that the result of this question doesn't have a big weight.
If you accessed the internet for information what did you find difficult about the search?
The most answers addressed that the information was not organised and difficult to navigate and that they would have liked to see more interaction, such as comments and ratings from others.
Would you be interested in having a pass where you could use at different yoga studios? (i.e- a pass that you could use for different yoga classes)
These answers showed us that there is a big potential and interest for the YOGA PASS.
Is a healthy lifestyle important to you?
This showed us that there is a potential to also include the whole healthy lifestyle of Yoga people in our web service.
*We were happy to have had many responses. This will help us in figuring out our basis to progress further. We are now working on our website.
We will also be making alterations to our start up company, taking these results into consideration.
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