INVESTOR PITCH

For our final assignment we were asked to finalize our Business Canvas Model, create a Investors Deck, and make sure we know our investors. We edited and finalized our Business Canvas Model, which we will post on our blog page. For this last assignment we created a clear and simple presentation. We included in the slides, our Business Elements to show we did our homework, our work so far, the uncertainty investors may have, information about our team, and “the ask”- what we will do with the rest of our money.

The problem that we found was that there was no network like this in Tel Aviv. We wanted there to be a network where those looking to practice yoga could find all the information they need in one location. Our solution was the creation of our start up company, OM CITY. OM CITY would provide as a networking website where yoga lovers can easily access information about yoga studios in their city, and network with people in their yoga community.

In our Business Elements we discussed was the importance of having a strong relationship with our customers and investors. We want to provide clear information for our users by creating an accessible webpage. We want to provide online and offline channels. We also discussed our Revenue. We plan to receive revenue from OM CITY subscriptions and from advertisements from other external investors. We also hope to get money from yoga studio investors and other yoga companies for investing in our business.

To explain the work we have done so far we discussed how we launched our website- omcity.net. We also mentioned how we used Google AdWords to set this up, and for different testing features for the website. We set it up to allow members to sign up for a newsletter. We have also created a Facebook page so that members can follow us. We also mentioned the start of our sales acquisition.

In our presentation we also discussed the positive feedback that we got from individuals. We mentioned that our website got over 100 sessions in a few days and that 40% of the people stayed on our page. We also had 13 people who would have purchased the OM CITY Yoga Pass. Through our research, we got positive feedback from various yoga studios and from friends and family.

Most importantly, we discussed the core of our business, the TEAM! We included a portion of our presentation re-introducing our positions and ourselves. Olivia Koehler, the CEO of our business, and Becca Cohen, the CSO/CMO of our start up business. We stated that we both have a passion for Yoga and are familiar with the field.

End the end of our presentation we discussed the important solution to “The Ask.” The big question of what we did with our money. We discussed how we used our money for the development of our web service and for marketing purposes. We used this money to figure out how people will sign up for our site and sign up for yoga classes through our site.

We are happy to be concluded with this project for now. Our hard work has paid off.

-Becca and Olivia

TESTING OF THE WEBSITE + UPDATED BUSINESS CANVAS MODEL

For testing our Business Model we rebuilt the website and added two pages to the landing page. One focusses on the OM CITY map and one page focusses on the OM CITY "YOGA PASS". With this we wanted to track what people are more interested in.  We also set up a Facebook page, but it was not the goal to push the Facebook page, we wanted people to be on the webpage to track their activity. 

We ran a Google AdWords campaign to promote our page to various people that live in Tel Aviv. Through this we gained 22 clicks in two days. It cost us $40 which we think might be a bit high. There is probably a way to improve in this.

After launching the website and checking Google Analytics we were pretty happy with our results. According to Google Analytics we had 160 page view on our page, 128 unique page views, 87 sessions, and 71 users. Most of the viewers happened to be in Tel Aviv, which is our target market, but we did gain viewers from other cities as well. 

We totaled 81 sessions for our starting page, with 60% drop-offs. The other percentage clicked through the page - less people clicked on the OM CITY PASS though. We want to mention that we built the page of the yoga pass in a way that it seemed that people would already sign up for a pass (if they click on the icon). Considering that it's a good sign that 6 people right away and 4 people later clicked on it.

Also 6 people subscribed to the newsletter. Moreover, we got a good feedback from a Yoga studio that we contacted. They would be happy to be involved. Additionally, one private Yoga teacher saw our post and wrote us on Facebook and she asked how she can add her Yoga studio to our page. This showed us that there are people out there - both Yoga studios and potential users - who are interested in our service.

Also find our updated "Business Canvas Model" below.