INVESTOR PITCH

For our final assignment we were asked to finalize our Business Canvas Model, create a Investors Deck, and make sure we know our investors. We edited and finalized our Business Canvas Model, which we will post on our blog page. For this last assignment we created a clear and simple presentation. We included in the slides, our Business Elements to show we did our homework, our work so far, the uncertainty investors may have, information about our team, and “the ask”- what we will do with the rest of our money.

The problem that we found was that there was no network like this in Tel Aviv. We wanted there to be a network where those looking to practice yoga could find all the information they need in one location. Our solution was the creation of our start up company, OM CITY. OM CITY would provide as a networking website where yoga lovers can easily access information about yoga studios in their city, and network with people in their yoga community.

In our Business Elements we discussed was the importance of having a strong relationship with our customers and investors. We want to provide clear information for our users by creating an accessible webpage. We want to provide online and offline channels. We also discussed our Revenue. We plan to receive revenue from OM CITY subscriptions and from advertisements from other external investors. We also hope to get money from yoga studio investors and other yoga companies for investing in our business.

To explain the work we have done so far we discussed how we launched our website- omcity.net. We also mentioned how we used Google AdWords to set this up, and for different testing features for the website. We set it up to allow members to sign up for a newsletter. We have also created a Facebook page so that members can follow us. We also mentioned the start of our sales acquisition.

In our presentation we also discussed the positive feedback that we got from individuals. We mentioned that our website got over 100 sessions in a few days and that 40% of the people stayed on our page. We also had 13 people who would have purchased the OM CITY Yoga Pass. Through our research, we got positive feedback from various yoga studios and from friends and family.

Most importantly, we discussed the core of our business, the TEAM! We included a portion of our presentation re-introducing our positions and ourselves. Olivia Koehler, the CEO of our business, and Becca Cohen, the CSO/CMO of our start up business. We stated that we both have a passion for Yoga and are familiar with the field.

End the end of our presentation we discussed the important solution to “The Ask.” The big question of what we did with our money. We discussed how we used our money for the development of our web service and for marketing purposes. We used this money to figure out how people will sign up for our site and sign up for yoga classes through our site.

We are happy to be concluded with this project for now. Our hard work has paid off.

-Becca and Olivia