// more detailed:
Channels
- Most people reachable through web
- facebook page
- “Advertise” in community platforms and in facebook groups/ facebook communities/ word of mouth
- Cooperation with existing tourist pages - let them set a link to our website (e.g ConnecTLV, …)
- Cooperation with city Tel Aviv: We make TA attractive as an active city - the city will therefore promote our page as well (http://www.visit-tel-aviv.com)
- Universities: let them integrate our link to their “Exchange Student Information Orientation Guide”
- Cooperation with kite shops / yoga +dance studios - we promote them and therefore they let their customers know about our page
- Hostels/ Hotels (young people)
- Restaurants - vegan /vegetarian / healthy food
- Juice bars/ Health food stores/ Spa
- Activity fairs + Gym (e.g. at university)
Customer Relationship
- Customers want initial information on our website
- To keep them:
- Interaction on the website of mainly signed-in customers (ratings + comments)
- Latest information (events)
- let people sign up for a newsletter to get discounts for example (We have their mail address and they get remembered to come back to the website)
- create sign-in: with email or with facebook (we can collect data)
- Events in cooperation with kite school, yoga + dance studios (INTERACTION/ COCREATION)
- Qualitative interviews with experts (personality + connectedness + trust) - advertisement for the one that’s doing the interview!!!
- Grow the website/ the audience:
- Add more sports
- Add more cities
No comments:
Post a Comment