TESTING OF THE WEBSITE + UPDATED BUSINESS CANVAS MODEL

For testing our Business Model we rebuilt the website and added two pages to the landing page. One focusses on the OM CITY map and one page focusses on the OM CITY "YOGA PASS". With this we wanted to track what people are more interested in.  We also set up a Facebook page, but it was not the goal to push the Facebook page, we wanted people to be on the webpage to track their activity. 

We ran a Google AdWords campaign to promote our page to various people that live in Tel Aviv. Through this we gained 22 clicks in two days. It cost us $40 which we think might be a bit high. There is probably a way to improve in this.

After launching the website and checking Google Analytics we were pretty happy with our results. According to Google Analytics we had 160 page view on our page, 128 unique page views, 87 sessions, and 71 users. Most of the viewers happened to be in Tel Aviv, which is our target market, but we did gain viewers from other cities as well. 

We totaled 81 sessions for our starting page, with 60% drop-offs. The other percentage clicked through the page - less people clicked on the OM CITY PASS though. We want to mention that we built the page of the yoga pass in a way that it seemed that people would already sign up for a pass (if they click on the icon). Considering that it's a good sign that 6 people right away and 4 people later clicked on it.

Also 6 people subscribed to the newsletter. Moreover, we got a good feedback from a Yoga studio that we contacted. They would be happy to be involved. Additionally, one private Yoga teacher saw our post and wrote us on Facebook and she asked how she can add her Yoga studio to our page. This showed us that there are people out there - both Yoga studios and potential users - who are interested in our service.

Also find our updated "Business Canvas Model" below.